La puissance cachée du social : le search ranking !


Article en anglais : Social’s Hidden Power: Search Ranking

Everyone wants to know the ROI of social media. There are efforts underway to make direct ties to sales, but much of its effects are indirect. One big way that should resonate with most marketers: Social is determining their search ranking.

Search engines are factoring social connections in the ranking algorithm, and that means that brand content online — on a corporate website, an e-commerce destination, blog or a product landing page — needs to have social activity around it. Antisocial brands are going to miss out.

publié par digiday.com
 
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