Les réseaux sociaux influencent plus sur les marchés émergents

Article en anglais : Social Networks More Influential in Emerging Markets

Pew Research Center’s “Global Digital Communication: Texting, Social Networking Popular Worldwide” report found that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some markets, especially those with relatively low overall internet penetration, that put social network usage higher than the US’s 60% of internet users.

publié par emarketer.com
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