La psychologie des couleurs dans le Webdesign

Article en anglais : The Psychology of Color in Web Design

Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.

Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.

Read on to find out which colors are associated with which feelings. Please note, cultural differences can also have a big impact on these details.

Voir aussi l’infographie qui expliquent comment les couleurs influencent les achats et l’article sur les couleurs dans le marketing direct.

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