Article en anglais : 4 Viral Social Software Tips From Enterprise 2.0
Maximize use of open social software, imitate what works for Facebook, and other expert advice from top social media maven.
When designing a social application, whether for the enterprise or public social media, you want it to be so engaging that it goes « viral, » meaning that you don’t have to promote it because the app’s users do that for you.
At Enterprise 2.0 in Santa Clara, Jonathan LeBlanc shared a « a few basic principles you can use to socialize your applications and make them relevant to your users social and interest graphs
publié par informationweek.com